At Clarkson, we believe effective communication is critical to a successful millwright operation. According to one of America’s most revered management minds, the key isn’t the speaker. We hope these insights help you build a more efficient organization.
“It is the recipient who communicates. Unless there is someone who hears, there is no communication. One can communicate only in the recipient’s language or in their terms.
We see largely what we expect to see, and we hear largely what we expect to hear. The unexpected is usually not received at all.
Communication always makes demands. It always demands that the recipient become somebody, do something, believe something. It always appeals to motivation. If it goes against a person’s aspirations, values or motivations, it is likely not to be received at all or, at best, to be resisted.”
Peter Drucker, 1909 – 2005


